Logo & Brand Guidelines
mono
brand/logo-mark.html
color
coral · #f85a3c
ink · #252220
paper · #fdfcfb
- Coral marks the tabletop and small accents. It is never a surface: the logo does not appear on or as a full-coral field, so overlap with other orange brands is not a concern.
- Seats and wordmark inherit the text color; use the mono variant on coral-adjacent or busy grounds.
- One ink plus coral, at most. No gradients, no outlines, no shadows.
usage
- Use the full lockup where the platform speaks: the navbar, sign-in, e-mails, social cards.
- Use the bare mark where space is tight or the name is already on screen: favicons, avatars, badges.
- The logo signs the platform. Events and spheres speak under their own names.
- Keep one chair of clear space around the mark, and never render it below 16 px or the lockup below 120 px wide.
don'ts
- Do not recolor. Coral, ink, and mono are the whole palette.
- Do not stretch, rotate, or crop the mark.
- Do not add shadows, gradients, or outlines.
- Do not redraw the mark or set the wordmark in another font. Copy the templates.
- Do not place the logo on busy grounds. Switch to mono or calm the background.
- Do not build the logo into another logo, product name, or event brand.
motion
tuck-in
d6
- tuck-in, where the seats slide flush into the tabletop, is the baseline hover. The navbar logo uses it.
- d6 morphs the table into a die face. Reserve it for playful, rare moments.
- These two are the entire motion vocabulary; do not invent new logo animations.
A case these rules do not cover? Ask before improvising.